Search Engine Optimization - SEO Stats

SEO Stats

Are you curious about SEO? Are you unsure it may not be right for your business? Then look no further.

I’ve curated and vetted a list of up-to-date stats below.

Top SEO Statistics

  1. The #1 result in Google gets approximately 32% of all clicks (Backlinko)
  2. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
  3. Google organic search is responsible for 59.2% of the world’s web traffic (Sparktoro)
  4. On average, the typical internet user will search Google 4 times a day. (99firms)
  5. 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
  6. 28% of local searches result in a purchase (Google)
  7. 75% of searchers never go past the first page of search results (HubSpot)
  8. 21% of searchers click on more than 1 search result (Moz)
  9. Over 3.5 billion searches are performed daily on Google (Ardor SEO)
  10. 94% of clicks in the SERPs go to organic results (Search Engine Watch)
  11. BrightEdge found that organic traffic accounts for over 40% of revenue across Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality (BrightEdge)
  12. Organic drives 300% more traffic to websites than social media (IronPaper)
  13. 68% of all trackable website traffic is sourced from Organic and Paid Search, vastly exceeding all other channels, including Display and Social Media. (BrightEdge)

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