Why 70% of Ad Spend Is Wasted Without Follow-Up
Most business owners think the reason their ads don’t work is because: • the ad is bad • the keywords are bad • the targeting
Your customers are already searching Google for the services you provide. Ottawa SEO helps put your business in front of them at the moment they’re ready to call, book, or request a quote.
By improving your website rankings, local search visibility, and Google presence, you can attract more qualified traffic and build a consistent source of leads without relying entirely on paid advertising.
Unlike ads that stop generating traffic when you stop paying, a strong SEO presence can continue bringing new customers to your business month after month.
SEO helps your business appear in front of people who are already searching for the services you offer. Unlike many other forms of marketing, Google search traffic is high intent — meaning potential customers are actively looking for help, products, or services right now.
When your website ranks higher in Google, you increase your visibility, generate more qualified leads, and create a consistent source of organic traffic for your business.
Over time, SEO can become one of the most cost-effective lead generation strategies because your website continues working for you even when you are not actively running ads.
PROVEN SEO RESULTS
I’ve helped service-based businesses improve their Google rankings and get found by more potential customers searching for their services.
These are real ranking results from clients in competitive industries, including law firms and counselling practices. Client names and locations have been hidden for privacy, but the keyword positions are real.
Many of these searches now rank in the top positions on Google, helping my clients generate more organic visibility, traffic and leads without paying for every click.
With over 20 years of experience in digital marketing, I have helped hundreds of service-based businesses grow through strategic lead generation systems that convert clicks into real clients.
Today, I focus exclusively on helping local service providers, generate a steady flow of qualified leads that turn into paying customers.
As a Lead Generation Specialist, I have developed a proven, data-driven system built specifically for small and mid-sized service businesses. His approach connects trusted local providers with ready-to-hire customers in their area, eliminating guesswork and wasted ad spend.
Transparent, performance-focused, and ROI-driven, my system delivers more than just leads — it builds a predictable, scalable pipeline that keeps your calendar full and your business growing month after month.
COMMON QUESTIONS
An SEO consultant is an expert in search engine optimization or the methods that improve a website page’s ranking on Google, Bing, ect. When a web user enters specific keywords into a search engine, it is SEO that decides which pages pop up first.
75% of web users will never scroll past the first page on Google search, that’s why it’s so important for businesses to rank on page 1 of Google.
Read my full article about what a SEO consultant is here.
Whether you are hiring a local SEO consultant or an SEO company, you need to do your research and make sure you are hiring an actual SEO expert. After all, you don’t want to end up with someone who went to one training workshop or a weekend conference and now claims to be a so-called “expert” or “specialist.”
You will be hard-pressed to find any freelance SEO specialist in Canada or even North America with as much hands-on experience.
Yes, I guarantee keyword placement improvements but I can’t guarantee that you will be on the first page right away. Google algorithms can not be gamed or bought. Hence there is no way to physically guarantee #1 results or even first page results within a specific time frame. That being said, an experienced SEO expert can guestimate with good accuracy a timeline in which you can expect results.
The one thing that should be guaranteed when working with any local SEO consultant in Ottawa is monthly link-building deliverables. With every package, clients should clearly understand what to expect regarding the number of links we will build each month. If you are unsure what your current SEO expert is doing each month for your budget or aren’t getting detailed monthly link-building reports, get in touch with Ryan.
Every SEO campaign starts with a benchmark keyword ranking report to analyze the current positions. Then, you will get monthly keyword ranking reports with results tracked weekly or bi-weekly, depending on the campaign’s size.
A fully detailed and 100% transparent link-building report is delivered each month for every client regardless of the budget with a list of links built. The report includes live URL, anchor text, targeted URL, Page Authority, Domain Authority and Trust Flow (the three most popular SEO metrics) for every single link built within the month for the campaign.
Please visit the pricing section above.
Most business owners think the reason their ads don’t work is because: • the ad is bad • the keywords are bad • the targeting
The 3-Part Lead System: Traffic → Capture → Close Most businesses think lead generation is just about “getting more traffic.” So they run: • Google
There are a lot of ways to grow a business: • SEO • social media • referrals • email marketing • content • networking •
Google Ads is one of the most powerful lead generation tools on the planet. People who click your ad are: • actively searching • ready
Here it is — written clean, simple, and perfect to send to ANY type of lead after a call: Your Biggest Competitor Isn’t Better —
Most business owners look at marketing the wrong way. They think: “$3,000 a month? That’s expensive.” But here’s the truth: If $3,000 feels expensive, it’s
SEO, or search engine optimization, is a crucial part of any online marketing strategy. It helps businesses improve their visibility and ranking in search engine
I’m writing this post to help my clients add me to their Google My Business account so I can manage and optimize it for them.
Do you know what FB ad stats you should be focusing on? Click through rate? Cost per click? Cost per 1000 impressions? Reach?! The answer