A beginner’s guide to technical SEO

a beginners guide to technical SEO

Technical SEO is an important aspect of search engine optimization (SEO) that focuses on improving a website’s technical elements to make it more visible and easily accessible to search engines. It is particularly useful for websites that have a lot of technical elements, such as e-commerce sites and large corporate websites. Here is a beginner’s guide to technical SEO:

Site speed

One of the most important technical SEO factors is site speed. A fast-loading website is crucial for providing a good user experience and for ranking well in search engines. To improve your site speed, you can optimize images, minify CSS and JavaScript files, and use a content delivery network (CDN).

Mobile-friendliness

In today’s world, it is crucial that your website is mobile-friendly. With the increasing use of smartphones and tablets to access the internet, it is important that your website looks good and functions properly on these devices. Google has a mobile-friendly test tool that can help you determine if your website is mobile-friendly.

URL structure

The structure of your website’s URLs can impact your SEO. It is important to use descriptive and keyword-rich URLs that are easy for users and search engines to understand.

Meta tags

Meta tags are HTML elements that provide information about a webpage. Title tags and meta descriptions are particularly important for SEO, as they help search engines understand the content of your website.

XML sitemaps

An XML sitemap is a file that lists all the pages on your website. It helps search engines discover and crawl your website’s pages.

Schema markup

Schema markup is a way to provide additional information about your website to search engines. It can help your website rank higher in search results by providing context and meaning to your content.

Broken links

Broken links can be a major problem for websites, as they can negatively impact user experience and SEO. It is important to regularly check for and fix broken links on your website.

By following these technical SEO best practices, you can improve the visibility and accessibility of your website to search engines and provide a better user experience. As you become more familiar with technical SEO, you can continue to learn about other technical elements that can impact your website’s performance in search results.

Ryan Cameron

Hi, I’m Ryan Cameron, an SEO consultant for service based businesses. I help businesses get more traffic to their website which then will turn into leads and new customers. I do this by optimizations businesses websites so that they follow Google's requirements for ranking. I specialize in service based businesses such as law firms, financial advisors, roofers, consulting firms and any service business. If you need help with ranking your website higher in search engines, please feel to reach out via my contact form. I hope you enjoyed my article.