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Facebook advertising provides you with one of your biggest business opportunities. Facebook offers the best return on investment when you compare to traditional advertising like TV, Radio or Newspaper.
The ability to target specific messages to specific people is something you don’t get anywhere else. In this article I’m going to discuss the top 5 reasons you should start using Facebook advertising for your business now.
#1. Facebook is the fastest way to reach a massive amount of people in a short amount of time.
Facebook has a user base with 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since Google search ads.
#2: Facebook Ads Are Cheap
Facebook ads are seriously cheap! Facebook ads tend to cost a fraction of what other online marketing channels cost. For instance, I run Facebook ads for many of my clients and I’m able to get them new customers for $5 to $10 on services that payout $5,000 to $10,000 per year for the next 10 years! That is some serious ROI.
If you’re strapped for cash, not to worry, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend. Although Facebook ads are cheap, I wouldn’t recommend doing less than $5 per day.
#3: The Targeting Capabilities of Facebook Are Exceptional
Along with tons of different types of ads you can run, Facebook targeting capabilities is insane. Whether it be by behaviours, interests, demographics, connections, age ranges, languages, or locations, you can single people out, especially your ideal customer. The location targeting is especially useful for local businesses looking to advertise on Facebook.
#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
This strategy is called remarketing. This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.
#5. Valuable Analytics
Facebook’s advertising platform offers valuable tools to help you measure your ad’s performance. Through advertising insights, you can track your performance on pre-determined objectives, including:
- Brand awareness
- Reach
- Traffic
- App installs
- Engagement
- Video views
- Lead generation
- Messages
- Conversions
- Sales
- Store visits
The choice of which advertising objective to choose will depend on your overall advertising goals, and whether you are hoping to generate awareness, consideration, or encourage conversions.
Once your ad campaign has ended, Facebook offers insights on how the ad performed, including the number of people it reached, the post engagements, link clicks, as well as the “cost per result” — the number of results for your objective divided by your total spend. This is the number that is the most helpful in determining whether your campaign was successful and should influence your strategy moving forward!
Facebook Ads: The Small Business Secret Weapon
Facebook Ads are a powerful tool to be harnessed for your small businesses’ success. Creating an effective Facebook Ad campaign isn’t simple, though–designing an ad that encourages users to respond takes careful crafting by marketing professionals. Now that you understand the benefits of Facebook advertising, start getting some ads running! Feel free contact me if you want your ads managed for your business.
